Build a martial arts school that runs on systems. Not on you.
A full year of weekly coaching, a proven 48-lesson roadmap and 169 ready-to-use templates, so your sales, operations and retention finally run without you holding everything together.
- Live 90-minute coaching call every Thursday. Your whole team is welcome.
- Instant access to the full roadmap, recordings and resource library.
- Built by school owners, tested on the mats at Australian Martial Arts Academy.
- Start any week
- Your team included
- Every call recorded
- Secure Stripe checkout
You're a great instructor. The business keeps pulling you back onto the floor.
Most school owners don't have a motivation problem. They have a systems problem. When everything lives in your head, growth stops the moment you get busy.
Enquiries come in, but trials don't turn into memberships
Students quietly drop off, and you find out too late
Every instructor runs classes and handles parents differently
Marketing happens in bursts, when you remember
You're building SOPs, scripts and forms from scratch
You can't take a week off without things slipping
Business Mastery gives you the systems, the templates and the weekly accountability to fix this one step at a time, over a full year, with your team alongside you.
Everything you need to build, run and grow a systemised school.
Live weekly coaching with Mark & Hakan
90 minutes on Zoom every Thursday, 10:30am to 12:00pm (Sydney time). Teaching, implementation and live Q&A on your real challenges. Bring your managers and instructors. Can't make it? Every call is recorded.
The 48-lesson Business Mastery roadmap
One focused lesson per week across sales, marketing, operations, retention, team and leadership, each with video, notes and slides. You always know exactly what to work on next.
The Resource Library: 169 done-for-you assets
Every template, SOP, scorecard, script and planner behind the program. Download it, add your logo and use it this week.
Stop building from scratch.
This is the toolbox we use to run real schools. Every lesson links to the resources that put it into action, so implementing takes hours instead of weeks.
Sales & enrolment Scripts
- Full fact-finding question set
- Objection handling cheat sheet & SMS follow-ups
- Enrolment conference templates
- Outbound trial booking call SOP
Marketing & leads Plans
- 50 social post ideas & caption templates
- Trial-generating post templates & DM scripts
- Meta Ads SOP & multi-channel lead plan
- Annual business & marketing calendars
Retention & culture Systems
- Absentee follow-up SOP & 30-day reset plan
- 7-step hold procedure & return follow-up
- Student at-risk review & progress checks
- Culture scorecard & 4-week event planner
Team & leadership Scorecards
- Instructor pathway blueprint & promotion framework
- Instructor & admin KPI scorecards
- Staff career progression framework
- Weekly leadership review template
Operations SOPs
- MAM master SOP template
- Class flow & Conductor Method class design
- Grading system master template & dashboard
- CRM automation audit & enrolment pipelines
Events & revenue Planners
- Birthday party package builder & booking form
- School holiday program master planner
- Parents' Night Out planner
- Upgrade & Black Belt Club program builder
One focused lesson a week. A completely different school in a year.
Every lesson includes a video recording, notes and slides, plus the resources to implement it. Join any week, start at lesson 1 and work at your pace. The live calls keep you moving.
Foundations
Fix the leaks first: how you convert enquiries, fill your timetable and keep the students you already have.
- 01Fact Finding 101
- 02Objection Handling Basics
- 03Marketing
- 04Attention Basics
- 05Timetable Fixes
- 06Starter Upgrade Programs
- 07Instructor Pathways
- 08Social Media Basics
- 09Handling Holds & Cancellations
- 10Absentee Follow-Up Systems
- 11Retention Events
- 12Culture Foundations
Convert & Operate
Turn more trials into members and build the class, front-desk and parent systems that deliver a consistent experience.
- 13Advanced Objection Handling
- 14Call & DM Conversion
- 15Enrolment Conference Deep Dive
- 16High-Value Offer Stacks
- 17Ratio Planning
- 18Class Flow
- 19Program Launching
- 20Instructor KPIs & Front Desk Systems
- 21Progress Checks
- 22Risk Tracking
- 23Parent Communication Systems
- 24Belt Progression Systems
Growth Engines
Build predictable lead flow, automate your follow-up and add revenue streams that grow your community.
- 25Sales KPIs
- 26Daily Lead-Gen Habits
- 27Multi-Channel Lead Sources
- 28Calendar Planning
- 29CRM Automation
- 30Enrolment Pipelines
- 31Reporting Dashboards
- 32SOP Templates
- 33Birthday Parties
- 34Holiday Camps
- 35Parents' Night Out
- 36Community Referral Events
Scale & Lead
Develop the team and culture that let the school grow without you: hiring, reviews, leadership and long-term loyalty.
- 37CRM Follow-Up
- 38Automation
- 3990-Day Sales Funnel
- 40Referral & Reactivation Engines
- 41Instructor Pathway Mastery
- 42Staff Reviews & KPIs
- 43Hiring & Training
- 44Building Positive Team Culture
- 45Creating Long-Term Loyalty
- 46Internal Social Media
- 47Teen Leadership Development
- 48Parent Relationship Mastery
Join today. Be implementing this week.
No waiting for an intake. Your 48 weeks begin the day you join.
Enrol in 2 minutes
Secure checkout. AUD $250 a week, billed automatically.
Get instant access
Your MAM Academy login arrives by email. The roadmap, recordings and all 169 resources unlock straight away.
Join Thursday's call
90 minutes live with Mark & Hakan. The Zoom link is emailed to you every week.
Implement weekly
One lesson, one system, one win at a time, with accountability all year.
Coached by owners who are still on the mats.
Mark and Hakan bring over 40 years of combined experience as martial arts school owners, instructors and mentors. Everything in Business Mastery comes from what works in their own schools, not from theory.
Their focus is simple: build scalable systems, develop high-performing instructors and create schools that thrive long-term, without the owner carrying everything.
How many students does it take to pay for itself?
Move the sliders to match your school. Most owners are surprised how few extra members, or saved cancellations, cover the whole program.
extra active students cover your full weekly investment of AUD $250.
Illustrative only. Figures are estimates based on the numbers you enter and are not a guarantee of results. Outcomes depend on your market, team and implementation.
One program. One weekly investment. A full year of momentum.
48-Week Business Mastery Program
48 weekly payments, charged automatically. Your 48 weeks start the day you join.
Join the 48-Week ProgramEverything included
- 48 weekly live coaching calls (90 min) with Mark & Hakan
- Access for your team on the calls
- The 48-lesson Business Mastery roadmap (video, notes & slides)
- The Resource Library: 169 templates, SOPs & scorecards
- Bonus: full 2025 Business Mastery recordings & notes
- In-person time on the mats at Australian Martial Arts Academy
- Community, accountability & priority access to new content
Built for owners who are ready to do the work.
This is for you if
- You own a school (one location or several) and want it to run without you
- You want more enrolments, stronger retention and a better-trained team
- You'd rather use proven templates than build everything yourself
- You value weekly accountability and a year-long plan
It's not for you if
- You want a quick hack instead of lasting systems
- You're looking for another folder of videos to never open
- You're not ready to make changes in your school each week
Common questions
When can I start?
Today. Intake is rolling, so you can join any week. Your 48 weeks begin on the day you enrol and your access unlocks straight away.
When are the live calls?
Every Thursday, 10:30am to 12:00pm Sydney time, on Zoom. Each call runs for 90 minutes and covers teaching, implementation and live Q&A. The Zoom link is emailed to you each week.
What if I miss a call?
Every call is recorded and added to your portal, so you can catch up whenever suits you.
I'm joining mid-year. Will I be behind?
No. The full 48-lesson roadmap is available from day one. Start at lesson 1 and work through at your pace. The live calls are for coaching and Q&A on whatever you're working on, wherever you are in the roadmap.
Can my team join?
Yes. Your managers and instructors are welcome on the live calls. To add team members to the portal, just reply to your welcome email.
How does payment work?
AUD $250 per week, charged automatically for 48 weeks (48 payments). Payments are processed securely through Stripe. See the full terms and conditions for commitment and refund details.
How do I access everything?
Straight after checkout you'll receive an email with your MAM Academy login. Inside you'll find the Business Mastery roadmap, the Resource Library and the bonus 2025 recordings.
Who is this for?
Martial arts school owners, from single-location schools to multi-location businesses, who want predictable enrolments, stronger retention and a team that can run the school without them.
A year from now, your school can run on systems, not on you.
Join the 48-Week Business Mastery Program today. The roadmap and all 169 resources unlock the moment you enrol, and you can join the very next Thursday live call.
Join the 48-Week Program
A complete roadmap across Sales, Operations & Retention systems - with accountability and support
Outcomes
Predictable enrolments
Stronger teams & systems
Higher retention & recurring revenue
Less chaos, more control
What You'll Build Over 48 Weeks
What's Included:
Full 48-Week Structured Roadmap
Live coaching (90 minute weekly group calls) including access for your team
Sales, Marketing, Operations, Team, Retention, and Leadership Systems
Templates, SOPs, and Resources
Ongoing accountability & support
Priority access to updates & improvements
Access to Hakan and Mark LIVE in person at the Australian Martial Arts Academy joining them on the mats
Community and accountability all year
Access to the 2025 Business Mastery Program Full Recordings and notes
"Most school owners who have committed to 2026 choose the 48-week program because real growth doesn't happen in a sprint - it's built through consistent execution over time."
Investment: $12,000 for the full 48-Week Program
That's equivalent to $250 per week for a complete year of structured execution, coaching, systems, and accountability.
Flexible payment plan available at checkout.
FAQs
Q: When does this start?
A: The program runs every Thursday 10:30am-12noon AEDT (GMT+11)
Q: How long are the lessons?
A: 90 minute zoom calls including content and Q&A
Q: Can I upgrade to the 48-Week program later?
A: Yes - You'll have the option to upgrade at any time
Q: Do I get support?
A: Yes - community support included.
Q: Are the calls recorded?
A: Yes - and will be available to you for the duration of the program you're enrolled in.
Not Ready for a Full Year?
If you're looking for a focused reset - or want to experience our systems before committing long-term - the 12-Week Business Mastery Program may be a better fit.
12 Week Business Mastery Program (2026)
12-week structured implementation sprint
Core systems and foundations in Sales, Operations and Retention
Live support during the program
Option to upgrade later