The Problem

Your Business Cannot Grow If Every Instructor Depends on You

Most martial arts school owners do not have an instructor problem because their people do not care. They have an instructor development problem because there is no consistent system.

Every instructor teaches differently

Staff meetings are inconsistent

New instructors lack confidence

Senior instructors are not developing leaders

Parent communication varies by instructor

Training is delayed when the owner gets busy

Owners repeat the same lessons every year

Growth stops because the owner remains essential

Without a development system, instructor quality depends on who is teaching, who trained them and how much time the owner had that month.

The Real Cost

What Does Instructor Training Really Cost?

Internal training is rarely free. It usually shows up as time, wages and lost focus rather than a single line item.

10 instructors × 2 hours × $30 per hour = $600 in staff wages for one meeting.

And that is before accounting for:

Owner or senior instructor delivery time

Meeting preparation

Presentation creation

Worksheets and resources

Follow-up coaching

Repeating the process every month

Traditional Internal Training

Hours of preparation
One-off meetings
Repeated content creation
Inconsistent resources
No central training library
Owner-dependent delivery
Costs can quickly reach hundreds or thousands per month

Instructor Academy

Weekly professional development
Live coaching
Full recordings
Ready-made resources
Structured progression
Unlimited instructors

AUD $97 per week

The value is not avoiding every wage cost. The value is eliminating the need to build, prepare and maintain an entire instructor development system yourself.

Examples are illustrative only. Actual costs and savings vary depending on team size, wage rates, meeting frequency and how training is currently delivered.

The Solution

Introducing Instructor Academy

A complete instructor development system created specifically for martial arts schools.

Weekly Live Training

Interactive professional development designed for practical implementation.

On-Demand Recordings

Revisit every session and train team members at a pace that suits your business.

Downloadable Resources

Practical worksheets, checklists, scripts and implementation tools.

Teaching Methodology

Develop stronger classroom structure, delivery and student engagement.

Leadership Development

Prepare instructors to lead teams, solve problems and take ownership.

Parent Communication

Improve confidence, clarity and professionalism in parent interactions.

Sales and Trial Skills

Help instructors confidently support trials, enrolments and member experience.

Class Management

Build stronger floor control, class flow, engagement and consistency.

Structured Instructor Pathway

Give team members a clear development journey instead of random training.

Ongoing Development

New lessons, resources and professional development throughout the year.

The Transformation

Imagine If Every Instructor Could…

Teach with confidence

Lead a class independently

Communicate professionally with parents

Support trials and enrolments

Develop assistant instructors

Solve problems without relying on the owner

Deliver a consistent student experience

Represent the culture of your school

Prepare for future leadership

Help the business grow

You are not simply training people to deliver classes. You are building the future leaders of your business.

The Pathway

A Clear Pathway From Assistant to Leader

1

Observe

Learn the standards, systems and expectations.

2

Assist

Develop confidence through guided responsibility.

3

Lead

Deliver classes, communicate clearly and manage the floor.

4

Coach

Develop others and improve team performance.

5

Manage

Take ownership of programs, people and results.

6

Mentor

Build future instructors and multiply leadership.

Build instructors who deliver classes.
Build senior instructors who develop teams.
Build head instructors who multiply the business.

Licensing

One Business. One Licence. Unlimited Instructors.

Included Under One Licence

One martial arts business
All company-owned locations operated by that business
Owners and managers
Instructors and assistant instructors
Unlimited team members
No per-user fees
No seat limits

Requires a Separate Licence

Independently owned franchise locations
Affiliate schools
Separately owned businesses
Schools operating under different ownership
Licence sharing between unrelated businesses

If your business owns and operates multiple locations, they are covered under one licence. If locations are independently owned franchise businesses, each independently owned business requires its own licence.

Example 1

One owner, one location, 12 instructors = One licence

Example 2

One business, five company-owned locations, 40 instructors = One licence

Example 3

A franchise network with 10 independently owned franchise businesses = 10 licences

Who This Is For

Built for Schools That Want to Grow Beyond the Owner

This program is ideal for:

Single-location schools

Multi-location martial arts businesses

Growing instructor teams

Schools creating a senior instructor pathway

Owners preparing future head instructors

Businesses opening additional locations

Schools wanting more consistent classes

Teams needing practical professional development

Owners tired of creating staff training from scratch

This is not designed for owners who simply want another folder of videos. It is designed for businesses committed to developing stronger instructors and stronger leaders.

What You Get

Everything Your Team Needs for One Weekly Investment

Weekly live instructor development
Complete recording library
Downloadable lesson resources
Instructor pathway tools
Leadership development
Teaching and class management systems
Parent communication training
Sales and trial support skills
Ongoing content updates
Access for your entire business team

Total Investment

AUD $97 / week

One business licence
All company-owned locations
Unlimited instructors

Start Developing Your Team

Frequently Asked Questions

Common Questions

Is the price per instructor?

No. AUD $97 per week covers your entire martial arts business and unlimited instructors. There are no per-user fees or seat limits.

Are multiple locations included?

Yes. If the locations are owned and operated by the same business, they are included under one licence.

Do franchise locations share one licence?

No. Each independently owned franchise business requires its own licence. A franchisor may contact Martial Arts Mentors to discuss a network arrangement.

Can assistant instructors access the program?

Yes. Owners, managers, senior instructors, instructors and assistant instructors from the licensed business may participate.

Are recordings included?

Yes. Live sessions are supported by recordings and practical resources so team members can review the content and implement it over time.

Do staff have to complete the training?

Each school determines how it uses Instructor Academy within its own business. Employers remain responsible for complying with applicable workplace laws, awards, contracts and wage obligations.

Does Instructor Academy replace every internal staff meeting?

It can replace much of the content creation and preparation involved in instructor development. Schools may still choose to hold brief internal meetings for location-specific updates, coaching and accountability.

What if my team grows?

Your weekly price remains the same. There are no additional per-instructor fees for team members within the licensed business.

What happens if I open another company-owned location?

If the new location is owned and operated by the same licensed business, it is included.

Can I share access with another school?

No. Access is limited to the licensed business. Independent businesses, affiliates and separately owned schools require their own licence.

Enrol Today

Your School Does Not Need More Random Training.

It Needs an Instructor Development System.

Give your entire team a clear pathway, weekly professional development, practical resources and the leadership skills required to help your business grow.